Domino’s, Starbucks Record Biggest Buzz Gains for 2010 Among U.S. Dining Brands
by Ted Marzilli in BrandIndex News
Tue January 11, 2011 9:25 a.m. PST
Quick service restaurants continued to rack up Buzz gains in 2010. Domino’s led the improvers list, touting its recipe reformulation and ‘Oh yes we did’ campaign throughout 2010. Starbuck’s made a significant comeback in 2010 and is number two on the improver list. See the top 20 U.S. dining brands in 2010 based on BrandIndex Buzz scores.