Partisans Look For Similar Qualities In Their Candidates

Partisans Look For Similar Qualities In Their Candidates

Republican voters and Democratic voters differ on many things, but they tend to agree on what they are looking for in a presidential candidate. In the latest Economist/YouGov Poll (Week of 1/21/2012), economic issue positions, intelligence, health care positions and experience rank at the top of the list for both sets of voters. 

In choosing candidates for president, how important are the following things?
The candidate’s...
 Registered voters who usually
vote in Republican primaries
Registered voters who usually
vote in Democratic primaries
 ImportantNot importantImportantNot important
Religion 13% 57% 17% 47%
Race 5% 31% 7% 28%
Experience 84% 14% 72% 26%
Intelligence 89% 9% 90% 9%
Marital fidelity 23% 55% 27% 58%
Position on abortion 48% 41% 37% 51%
Position on health care 81% 18% 82% 17%
Position on economic issues 94% 4% 91% 8%

What they say they care about much less are items like marital fidelity, religion, and race. Less than one in ten in each group say a candidate’s race matters, and less that one in five claim to care about a candidate’s religion. Fewer than a third of each party’s voters say marital fidelity is important to them. 

However, there are some issues where party matters. Nearly half of GOP voters say a candidate’s position on abortion matters to them; just 37% of Democratic voters say it does. And Democratic voters are less likely than GOP voters to cite experience. Still, 72% of Democratic voters care about a candidate’s experience. 

Economist/YouGov poll archives can found here.

Photo source: Press Association


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