YouGov’s headline Household Economic Activity Tracker (HEAT) index slipped slightly from 100 to 98, as U.S. households report a softening of economic activity in July. While this change pushes the index back below the 100 line that is considered neutral, it is still above the average reading of the last ...
Read more...
The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card company has achieved the biggest leap in consumer perception since the event began. Visa’s multi-platform sponsorship has ranged from a “social media Olympics” on Facebook, Twitter and YouTube, to Olympics ...
Read more...
The dawn of the era of ‘multipolarity’, in which American hegemony is challenged by rival power centres - China in particular - has been heralded for some time. Yet for the time being, the US is still the world’s largest economy, and its only military superpower. But is American influence ...
Read more...
Critics may better appreciate Apple’s recent “Genius” ads, knowing that since mid-July 2011, and the introduction of the new MacBook Air line and OSX Lion, adults 35+ have been bigger supporters of the Apple brand than the 18 – 34 demographic. This reverses the positions of the two age groups ...
Read more...
According to reports, President Obama has signed a ‘covert order’ authorizing the CIA and other US agencies to take steps to help Syrian rebel forces in their fight to overthrow the regime of President Bashar al-Assad. The international community has been deeply divided as to what to do about the ...
Read more...
Michael Phelps is the most decorated Olympian in history – but is this enough to earn him the title of ‘greatest Olympian of all time’? He may have won the highest number of medals ever obtained by a single competitor, but as the results of our latest Question of the ...
Read more...
Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer perception levels. However, NBC-TV has not come through the early parts of their coverage totally unscathed: its brand loyalty measurements have dipped since the Olympics began, possibly indicating that the Olympics may ...
Read more...
(Week of 7/28/2012) There is evidence in the latest Economist/YouGov Poll that, even in today’s polarized political environment, there is some bipartisanship when it comes to at least a few foreign policy issues. But the areas of agreement have to do only with setting limits on U.S. non-military involvements overseas. ...
Read more...
On November 6th, Americans will decide whether to give Barack Obama a second term, or make Republican challenger Mitt Romney the 45th President of the United States. With some of the country’s best minds placing bets on who will win, and a recent YouGov nationally representative public opinion poll placing ...
Read more...
(Week of 7/28/2012) One major problem the President faces in his re-election campaign is the lagging economy. Perceptions of how the economy is faring have lately been trending in the wrong direction for his re-election chances. In this week’s Economist/YouGov Poll, 44% of all adults – the highest percentage since ...
Read more...
