Articles by D. Sunshine Hillygus

One of the emerging stories from the 2012 campaign has been Obama’s success (and Romney’s failure) at data mining and microtargeting. While many pundits have applauded the efficiency and effectiveness of the efforts of the Obama campaign, some political observers have bristled at the privacy implications.  Terms such as “creepy” and ...
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Polls throughout the 2012 campaign have consistently found that women support Obama by a wide margin, prompting speculation that the gender gap could prove decisive to the election outcome.   A YouGov poll of 1000 Americans this week finds that Obama leads Romney (51% to 41%) among women, whereas the candidates ...
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In a recent New York Times article, Thomas Edsall documents the extent to which Democrats and Republicans differ not only in their political views, but also their day-to-day lifestyles—the cars they drive, the restaurants they frequent, and even the beers they drink.  But do these differences reflect politically-motivated consumer decisions?  ...
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D. Sunshine Hillygus is associate professor of political science at Duke University and director of the Duke Initiative on Survey Methodology (DISM).  She is co-author of The Persuadable Voter: Wedge Issues in Political Campaigns (Princeton University Press, 2008) and The Hard Count: The Social and Political Challenges of the 2000 Census (Russell Sage Foundation, 2006).