Articles by Michael Nardis

In a Bloomberg/YouGov pan-European poll of eurozone members Germany and France and non- eurozone members Britain and Denmark released today, the European public reported dissatisfaction with government action in the crisis and many want to eject Greece from the eurozone. Government support Germans are particularly harsh on their government's performance giving low marks for the actions of the Merkel government (15% approve; 75% disapprove) and the information given about the crisis (19% approve; 75% disapprove). In the 3 other countries polled, only Denmark supported its government's actions (39% approve; 36% disapprove). France (35% approve; 47% disapprove) and Britain (33% approve; ... read more


YouGov recently announced the results of a Bloomberg//YouGov survey examining social media trends and usage one month after the launch of the new social media site Google+.  The survey gauges the impact of the new Google product on the social media community and other social media products. Google+ Already 13% of adult Internet users in the US have signed up for a Google+ account with another 9% planning to sign up in the next 12 months.  Those signing up are also highly engaged: 45% of users report reading content once a day or more (only Facebook’s 62% is higher among ... read more


Results of a recent Bloomberg//YouGov survey on Groupon indicate that nearly one fifth of non-users are looking to purchase a Groupon deal in the next six months. If all of these intend-to-buys were converted, Groupon would double its existing penetration.  These “purchase intenders” look less like Groupons existing customers however, only 21% of these “future customers” have Household Incomes at or over $80k, versus Groupon’s existing customer base of 35%.  There are other significant barriers to Groupon continuing its meteoric rise. Specifically: Share of wallet growth among existing Groupon customers may slow Future growth may have to come through ... read more


Michael Nardis is the Head of YouGov Investment Products, YouGov's new effort to provide survey-based research products for the investment community.

Prior to re-joining YouGov in 2010, Mike was a consultant with McKinsey & Company's New York office, specializing in financial services, digital media, and marketing.  He has also been with Mercer Management Consulting (now Oliver Wyman) in New York, working primarily with financial services clients.  Mike was one of the initial team that launched Polimetrix (later acquired by YouGov), where he led Survey Operations and Business Development.  

Mike holds a BA in economics & government from Georgetown University and an MA in political science from Stanford University.