Target and J.C. Penney had the biggest jumps in value perception by consumers age 18 plus in the most recent weekly period, which includes the Black Friday weekend. They had plenty of company however, as 16 of the top 21 major holiday retailers registered value perception improvements. Rounding off the ...
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Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early this month, but they still have a long way to catch up with QSR leaders Subway and Wendy’s. In YouGov BrandIndex’s chart measuring QSR brands which have the best impression ...
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Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his former company, Godfather’s Pizza. More interestingly, however, is that the brand perception changes are playing out along party lines. Although Cain has not been the CEO for Godfather’s Pizza for 15 years, his ...
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Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding a surge that began in early June when iCloud was unveiled at their Worldwide Developers Conference, plateaued for a month when Steve Jobs resigned as CEO, ...
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For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively, while History Channel was tops among Independents. Amazon has moved up to the number 2 spot on the Democrats list, up from number 10 on last year’s list, from ...
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Dr. Pepper’s “for men only” ad campaign for its new diet “Ten” soft drink may be backfiring with both genders. So, far, the campaign is not moving the perception of their intended target and seems to be hurting women’s perception in the process. Dr. Pepper’s perception with men 18+ has ...
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BlackBerry’s global consumer perception decline appears to have stabilized, but the brand is only showing recovery signs in the U.S. As BlackBerry’s outage swept from Europe to North America, perception in both the United States and Germany fell sharply, but nowhere as far and deep as it did in the ...
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Audi’s brand marketing shift into the luxury sector with its “Unrecognized Greatness” campaign has softened the perception blow that the rest of the sector has taken all summer. Audi achieved record sales numbers in July. That followed a significant improvement in its Buzz perception with adults earning $100,000+ who are ...
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How badly has the Southwest Airlines brand been tarnished among consumers in the LGBT community since they removed actress Leisha Hailey and her musician partner after kissing on a flight one week ago? As bad as when the airline canceled 300 flights and grounded 79 aircraft for cracks back in ...
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Creating jobs provides a short-term boost to Capital One’s consumer reputation. The country’s fifth-largest bank’s promise to hire 3,600 people by the end of the year brought the bank’s consumer reputation temporarily out of negative territory, but the gains may be fleeting. The consumer banking sector has generally low reputation ...
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