Articles by Ted Marzilli

Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by party line since last Election Day, according to consumer perception research firm YouGov BrandIndex’s annual ranking. Staples: Staples founder Thomas Stemberg introduced GOP Presidential candidate Mitt Romney at the widely covered convention in ...
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Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic downturn yet wanting fresh ingredients with a cheaper price point? Wendy’s, Subway and Chipotle lead competing QSR chains in both value and quality perception by casual dining patrons in ...
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The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack brands by consumers. Rounding out the top 10 list of best perceived snack brands, in order: Wheat Thins, Cheetos, Tostitos, Pringles, and Triscuit. Both Fritos and Pringles gained one notch ...
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The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card company has achieved the biggest leap in consumer perception since the event began. Visa’s multi-platform sponsorship has ranged from a “social media Olympics” on Facebook, Twitter and YouTube, to Olympics ...
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CEO BrandIndex

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.