Articles by Ted Marzilli

Dueling US chip brands have encountered different fates with their new campaigns in the first quarter of this year. Lay’s recent campaign inviting fans to vote for a new permanent flavor to its line-up, has barely budged consumer ad awareness, while Doritos has leveraged the Super Bowl and its joint-promotion ...
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Call it The BlackBerry Paradox: consumer perception for the smartphone brand is the highest it’s been in two years, practically at Samsung Galaxy levels, with the much-hyped Z10 product launch. Yet, brand loyalty still remains well behind its rivals, and consumers in the market for new smartphones are becoming less ...
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Sports clothing brand Lululemon’s black yoga pants recall seems to have hurt the brand in the US, while potentially benefitting its rival Piperlime. The yoga pants were recalled after it emerged they became see-through when stretched. Lululemon’s consumer perception was already trending down before the March 18th recall, having declined ...
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CEO BrandIndex



Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.