Articles by Ted Marzilli

New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have done wonders for RadioShack with 18-34 year-old men: the retail chain is at its highest perception levels of the year so far with the demo according to YouGov BrandIndex, the only daily brand consumer perception ...
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One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millennials is on the rise, while Yahoo’s has been slipping since early March. This is according to YouGov BrandIndex, the only daily brand consumer perception research service. Since the end ...
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With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satisfaction levels as perceived by consumers who have made leisure trips at least twice this past year. Tripadvisor, primarily a search and ratings service, scored the best combined perceived value and satisfaction among the ...
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McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to levels approaching those of Panera Bread and Wendy’s, according to YouGov BrandIndex, the only daily brand consumer perception research service. Subway leads its peers in perception among this group of consumers, ...
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CEO BrandIndex



Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.