Articles by Ted Marzilli

The Clydesdales were back in their starring role in Budweiser’s nostalgic tearjerker “Brotherhood”. The beer ad that makes grown men weep was the clear winner 2 days after the event, with a Buzz lift for Budweiser of nearly 19 points compared with a pre-game benchmark. The consumer generated Doritos ads catapulted them into second ...
Read more...

T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have resonated with consumers as the brand’s Value and Purchase Consideration scores rose above those of its wireless rivals. Value scores for the brand turned up on December 19th, ...
Read more...

Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close to the same levels as its luxury rivals among car buyers who will make an auto purchase in the next 12 months. Reintroducing the brand with full page “Hello Again” ...
Read more...

CEO BrandIndex

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.