Articles by Ted Marzilli

Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both brands' perceptions have fallen heavily into negative figures since the FDA announced it was investigating reports of five deaths in which the consumption of Monster drinks was cited. ...
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Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its own customers in 2012 compared to its rivals. AT&T customer perception broke free of T-Mobile’s levels in mid-June and has been rising steadily ever since. AT&T is enjoying its best scores since October ...
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Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by party line since last Election Day, according to consumer perception research firm YouGov BrandIndex’s annual ranking. Staples: Staples founder Thomas Stemberg introduced GOP Presidential candidate Mitt Romney at the widely covered convention in ...
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Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic downturn yet wanting fresh ingredients with a cheaper price point? Wendy’s, Subway and Chipotle lead competing QSR chains in both value and quality perception by casual dining patrons in ...
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The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack brands by consumers. Rounding out the top 10 list of best perceived snack brands, in order: Wheat Thins, Cheetos, Tostitos, Pringles, and Triscuit. Both Fritos and Pringles gained one notch ...
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CEO BrandIndex

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.