Articles by Ted Marzilli

Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close to the same levels as its luxury rivals among car buyers who will make an auto purchase in the next 12 months. Reintroducing the brand with full page “Hello Again” ...
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Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ consumer perception with casual dining eaters in the US, and are still impacted two weeks after those remarks were made. Papa John’s CEO John Schnatter’s post-Election Day comments about passing on ...
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Macy’s Recommend score among US women has declined significantly since mid-November. What is causing the drop? One potential source is the brand’s affiliation with Donald Trump. Trump appears frequently in Macy’s advertising and the retailer carries Trump’s clothing line. An online petition, reported to have attracted several hundred thousand signatures ...
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Target’s gamble to launch its first US holiday ads in mid-October, way before any of its rivals, seems to have paid off. The retailer’s perception with moms took off and is still above pre-advertising levels. Target’s TV ads, featuring Christmas décor and the chain’s famous Bullseye mascot, began airing three ...
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CEO BrandIndex

Ted leads the BrandIndex global business unit and is responsible for sales, marketing and ongoing product development of the global BrandIndex service. He has more than 15 years of experience in the market research, media and CPG industries.

Prior to joining YouGov, Ted was Senior Vice President, Corporate Development at The Nielsen Company where he developed global strategy and launched innovative services related to loyalty marketing, in-store media and the financial services industry.

Prior to Nielsen, Ted was a senior associate in the New York office of Booz | Allen | Hamilton where he consulted to senior executives of major media companies, including Universal Studios, EMI, MTV, Reuters, EM.TV and Primedia.

Ted earned an MBA, with honors, in Finance and Management at New York University and a BA, magna cum laude, in Economics and Philosophy, from Boston College. Ted has served on the board of directors of innovative market research companies, such as GuestMetrics and The Luxury Goods Intelligence Network.