Latest findings in BrandIndex News

While men have led the rapid drop in consumer perception of the NFL in the wake of the Ray Rice and Adrian Peterson controversies, women have shown early recovery trends since this past weekend. However, for both genders, the numbers are still deeply negative. To measure consumer perception, YouGov BrandIndex ...
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In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highest in many key consumer perception metrics against rivals except when it comes to sheer brand awareness. Restaurants.com is the awareness leader in the online dining reservation category by a wide margin. ...
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