Latest findings in BrandIndex News

This Christmas may prove to be merrier (and more profitable) than usual for Victoria’s Secret: its purchase consideration scores for women, a key indicator of potential revenue, are much higher after this year’s nationally broadcast Fashion Show than last year’s. After last year’s initial fashion show broadcast on December 10th, ...
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Several weeks into its first national brand marketing campaign to dispel its “Whole Paycheck” image, Whole Foods Markets has seen its Ad Awareness and Purchase Consideration scores tick up modestly, although Value perception has remained in negative territory. While Whole Foods’ ad awareness rose about 3 points during the first ...
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As consumers find tighter seating and higher fares despite lower gasoline prices, Southwest Airlines is the best positioned domestic airline in consumer value perception and purchase consideration among leisure travelers. 53% of consumers who have gone on at least one leisure trip this past year would consider purchasing a ticket ...
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Just as Apple’s iPhone 6 launch hoopla was subsiding after having reached its highest consumer perception levels in two years, Samsung’s aggressive counter-campaign and product news appear to have sent its scores climbing in Apple’s place. YouGov BrandIndex measured iPhone and Samsung with its Buzz score, which asks respondents "If ...
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