Latest findings in BrandIndex News

Teen retailers are far behind their general competitors in both parents’ value perception and purchase consideration. Of that struggling teen group, Forever 21 scores the highest on the two measures, followed by Aeropostale and American Eagle. But all three still come up far short of where more broad-based retail chains ...
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The relentless marketing battle between wireless carriers has recently pushed T-Mobile and Verizon Wireless into a virtual tie on value perception. Verizon Wireless’ “More Everything” plans launched February 13th with a blitz, touting more data for some customers, free international messaging and some free cloud storage. It would seem that ...
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General Motors' accelerating issues with a series of recalls, reports of deaths resulting from ignition defects and government scrutiny has sent its consumer perception down to its lowest levels since the bankruptcy rumors of August 2012. However, comparisons to Toyota’s 2010 recall woes are not yet justified: it took the ...
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More than five years after the country’s biggest financial collapse, the big retail banks are no longer in the consumer doghouse. Leading the banking sector rebound is Chase, with consumer perception levels now higher than its pre-2008 financial crisis levels. Three of the four largest consumer banks – Chase, Bank ...
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