Latest findings in BrandIndex News

In spending $2.6 billion to purchase restaurant reservation site Open Table, Priceline is buying a company which ranks highest in many key consumer perception metrics against rivals except when it comes to sheer brand awareness. Restaurants.com is the awareness leader in the online dining reservation category by a wide margin. ...
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E*Trade’s six-week-old campaign touting the financially-savvy “Type E” customer has drawn increasingly positive buzz and ad awareness, although it has yet to move consumer purchase consideration. After dropping its long-running talking baby campaign, E*Trade shifted gears into perhaps less frivolous territory, even tapping actor Kevin Spacey for one spot. All ...
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