Latest findings in BrandIndex News

YouGov’s prediction of global quarterly sales for the Apple iPhone was accurate within 0.05% of the actual sales results, which Apple released on Wednesday. On 1 January, data from YouGov InvestorView predicted sales of 47,764,000 iPhones worldwide, three weeks before Apple announced fourth quarter sales results of 47,789,000 iPhone units. The prediction ...
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T-Mobile may want to come up with more promotions like its late December “zero money down” offer. The campaign seems to have resonated with consumers as the brand’s Value and Purchase Consideration scores rose above those of its wireless rivals. Value scores for the brand turned up on December 19th, ...
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Ford’s overhaul in the US of their Lincoln brand since early December has helped push the brand’s consumer impression close to the same levels as its luxury rivals among car buyers who will make an auto purchase in the next 12 months. Reintroducing the brand with full page “Hello Again” ...
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