The BrandIndex Buzz Rankings compares Buzz scores for more than 1100 brands in 41 categories, to reveal the US brands with the most positive Buzz in 2011. All of these brands were rated using YouGov BrandIndex’s Buzz score, which asks respondents, "If you've heard anything about the brand in the ...
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Three weeks after Black Friday, most of the top 10 retailers in value perception are showing modest gains, but one retailer has remained significantly ahead of its earlier position – J.C. Penney. Like J.C. Penney, Toys “R” Us has also shown a high single digit gain in value perception and ...
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Samsung has just edged past the iPhone in consumer perception (adults 18+), likely powered by their new set of ads bashing the Apple fanboys who camp out for hours to buy the new iPhone. Another Samsung ad brings up the biggest public sore point about the iPhone–its short battery longevity.The ...
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Amazon has returned as the major retailer with the best value perception to consumers 18+ in the US. In the week following Black Friday, Amazon was the only major retailer to have dropped in value perception. But in the week since it has more than recovered and shows a +7 ...
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The public’s general impression of Amazon’s new Kindle e-reader has soared to reach parity with Apple’s iPad in the last month since its release. Amazon has done an impressive job promoting its new e-reader, including its price at $300 less than iPad, the introduction of apps and easy home navigations ...
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Target and J.C. Penney had the biggest jumps in value perception by consumers age 18 plus in the most recent weekly period, which includes the Black Friday weekend. They had plenty of company however, as 16 of the top 21 major holiday retailers registered value perception improvements. Rounding off the ...
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Burger King’s new BK Crown Program for families appears to have helped its perception with parents since it launched early this month, but they still have a long way to catch up with QSR leaders Subway and Wendy’s. In YouGov BrandIndex’s chart measuring QSR brands which have the best impression ...
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Allegations of inappropriate behavior recently leveled against Herman Cain seem to be impacting consumer perception of his former company, Godfather’s Pizza. More interestingly, however, is that the brand perception changes are playing out along party lines. Although Cain has not been the CEO for Godfather’s Pizza for 15 years, his ...
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Call it the Steve Jobs Factor. Public perception of the Apple brand is currently at a 2-year high in the US. Apple is riding a surge that began in early June when iCloud was unveiled at their Worldwide Developers Conference, plateaued for a month when Steve Jobs resigned as CEO, ...
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For the second year in a row, Google and Fox News Channel were the favorite brands of Democrats and Republicans respectively, while History Channel was tops among Independents. Amazon has moved up to the number 2 spot on the Democrats list, up from number 10 on last year’s list, from ...
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