Latest findings in BrandIndex News

Verizon Wireless may end up dodging a bullet with its business despite the brand damage sustained by last week’s NSA secret phone record revelations. In the wake of the Guardian’s scoop of Verizon Business Network Services secretly handing over all call records to the NSA, Verizon Wireless’ consumer perception levels ...
Read more...

Chrysler seems to be paying the price in consumer perception for refusing the government’s order to recall 2.7 million Grand Cherokee and Liberty Jeeps, according to YouGov BrandIndex. Even though Chrysler went ahead with Jeep Patriot and Compass recalls totaling 630,000 vehicles after it refused the government’s request, Jeep plummeted ...
Read more...

E*TRADE has enjoyed positive perception with its long-time series of talking baby ads, especially benefiting from an annual Super Bowl broadcast boost. But when measuring discount brokerages by consumer satisfaction, Scottrade leads the pack while E*TRADE comes in fourth. While Scottrade has remained ahead of its competitors in satisfaction – ...
Read more...

After seeing its consumer perception decline during former CEO Ron Johnson’s reign, J.C. Penney’s apology and customer thank you videos posted last month seem to be helping toward a possible recovery. J.C. Penney was one of the top ten gainers in consumer perception for the month of May. The retailer ...
Read more...

Skechers is back in the good graces of US women and running ahead of its competitors. After a series of spring 2012 lawsuits alleging serious injuries caused by Skechers’ Shape-Up toning shoes, which saw female perception drop nearly by half, the Manhattan Beach apparel company is now back atop its ...
Read more...

New ads featuring Maxim-like scantily-dressed girls, hip-hop dancing with suggestively-shaped portable speakers, seem to have done wonders for RadioShack with 18-34 year-old men: the retail chain is at its highest perception levels of the year so far with the demo according to YouGov BrandIndex, the only daily brand consumer perception ...
Read more...

One reason for Yahoo’s $1.1 billion purchase of Tumblr may boil down to this key fact: Tumblr’s brand perception among millennials is on the rise, while Yahoo’s has been slipping since early March. This is according to YouGov BrandIndex, the only daily brand consumer perception research service. Since the end ...
Read more...