Latest findings in BrandIndex News

Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both brands' perceptions have fallen heavily into negative figures since the FDA announced it was investigating reports of five deaths in which the consumption of Monster drinks was cited. ...
Read more...

Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its own customers in 2012 compared to its rivals. AT&T customer perception broke free of T-Mobile’s levels in mid-June and has been rising steadily ever since. AT&T is enjoying its best scores since October ...
Read more...

Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by party line since last Election Day, according to consumer perception research firm YouGov BrandIndex’s annual ranking. Staples: Staples founder Thomas Stemberg introduced GOP Presidential candidate Mitt Romney at the widely covered convention in ...
Read more...

Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic downturn yet wanting fresh ingredients with a cheaper price point? Wendy’s, Subway and Chipotle lead competing QSR chains in both value and quality perception by casual dining patrons in ...
Read more...

According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its employees to be more “amazing,” with a “service vibe to make guests feel welcome and comfortable.” However, its customer loyalty seems to be still haunted by a controversial $150,000 donation to MN Forward, ...
Read more...

Seemingly stealing a page from the Chipotle playbook, US food chain Taco Bell has done wonders for its quality perception with its new premium-ingredient Cantina menu. According to YouGov BrandIndex, the only daily consumer perception research service of brands, Taco Bell has seen its quality perception soar all summer long since debuting ...
Read more...

What patent infringement lawsuit? Samsung’s US consumer perception with adults 18+ has surged to rival competitor promoting the Galaxy S III and Apple’s misfortunes with its new Maps app. According to YouGov BrandIndex, the only daily consumer perception research service of brands, Samsung bounced back to its highest perception point ...
Read more...

Embattled dining chain Chick-Fil-A’s perception with fast food diners is having a difficult time recovering from its July meltdown stemming from the CEO’s “biblical marriage” comments, according to YouGov BrandIndex, the only daily consumer perception research service of brands. The Atlanta-based dining chain has been on a perception seesaw since ...
Read more...

This month’s US Buzz improvers list includes several companies capitalizing on long-awaited product releases. Walgreen’s has had a busy month, starting with completing the purchase of a regional drugstore chain with 144 locations across the mid-South.  Likely contributing to the brand’s Buzz boost is the recent introduction of a rewards ...
Read more...