Latest findings in BrandIndex News

With summer travel reservations heating up, BrandIndex measured online travel services providing the highest value and satisfaction levels as perceived by consumers who have made leisure trips at least twice this past year. Tripadvisor, primarily a search and ratings service, scored the best combined perceived value and satisfaction among the ...
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McDonald’s newly introduced McWrap may be helping to boost the company’s perception with “healthy” US fast food eaters to levels approaching those of Panera Bread and Wendy’s, according to YouGov BrandIndex, the only daily brand consumer perception research service. Subway leads its peers in perception among this group of consumers, ...
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Dueling US chip brands have encountered different fates with their new campaigns in the first quarter of this year. Lay’s recent campaign inviting fans to vote for a new permanent flavor to its line-up, has barely budged consumer ad awareness, while Doritos has leveraged the Super Bowl and its joint-promotion ...
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Sports clothing brand Lululemon’s black yoga pants recall seems to have hurt the brand in the US, while potentially benefitting its rival Piperlime. The yoga pants were recalled after it emerged they became see-through when stretched. Lululemon’s consumer perception was already trending down before the March 18th recall, having declined ...
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