Latest findings in BrandIndex News

Anti-Obamacare rhetoric from Papa John’s CEO and a major Applebee’s franchise owner appear to have driven down both chains’ consumer perception with casual dining eaters in the US, and are still impacted two weeks after those remarks were made. Papa John’s CEO John Schnatter’s post-Election Day comments about passing on ...
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Macy’s Recommend score among US women has declined significantly since mid-November. What is causing the drop? One potential source is the brand’s affiliation with Donald Trump. Trump appears frequently in Macy’s advertising and the retailer carries Trump’s clothing line. An online petition, reported to have attracted several hundred thousand signatures ...
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Target’s gamble to launch its first US holiday ads in mid-October, way before any of its rivals, seems to have paid off. The retailer’s perception with moms took off and is still above pre-advertising levels. Target’s TV ads, featuring Christmas décor and the chain’s famous Bullseye mascot, began airing three ...
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Microsoft is experiencing one of its biggest US consumer perception surges in two years, likely riding the wave of multiple initiatives, including Bing’s current advertising campaign, the recent launch of Windows 8, and its new Surface tablet. For Microsoft, their product stars seem to have aligned at roughly the same ...
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Monster Energy Drink and Red Bull have sunk sharply to their lowest consumer perception levels in the US since May 2009. Both brands' perceptions have fallen heavily into negative figures since the FDA announced it was investigating reports of five deaths in which the consumption of Monster drinks was cited. ...
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Customers are showing greater appreciation for AT&T. The wireless carrier showed the best perception improvement with its own customers in 2012 compared to its rivals. AT&T customer perception broke free of T-Mobile’s levels in mid-June and has been rising steadily ever since. AT&T is enjoying its best scores since October ...
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Brands featured prominently in this past summer’s conventions and news received some of the biggest perception boosts by party line since last Election Day, according to consumer perception research firm YouGov BrandIndex’s annual ranking. Staples: Staples founder Thomas Stemberg introduced GOP Presidential candidate Mitt Romney at the widely covered convention in ...
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Which US Quick Service Restaurants (QSRs) are doing the best job luring upper scale casual eatery diners, hit by an economic downturn yet wanting fresh ingredients with a cheaper price point? Wendy’s, Subway and Chipotle lead competing QSR chains in both value and quality perception by casual dining patrons in ...
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According to its just-leaked training manual, US retailer Target aims to catch up with rival Amazon.com by teaching its employees to be more “amazing,” with a “service vibe to make guests feel welcome and comfortable.” However, its customer loyalty seems to be still haunted by a controversial $150,000 donation to MN Forward, ...
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