Latest findings in BrandIndex News

The noshers have spoken in the US! Ritz, Lay’s, Doritos, Fritos and Orville Redenbacher are the five best perceived snack brands by consumers. Rounding out the top 10 list of best perceived snack brands, in order: Wheat Thins, Cheetos, Tostitos, Pringles, and Triscuit. Both Fritos and Pringles gained one notch ...
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The reported $100 million Visa spent being a “Worldwide Olympic Partner” appears to be paying off already: the credit card company has achieved the biggest leap in consumer perception since the event began. Visa’s multi-platform sponsorship has ranged from a “social media Olympics” on Facebook, Twitter and YouTube, to Olympics ...
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Despite social media criticism for its tape delayed airing of Olympic events, NBC-TV’s brand has seen soaring consumer perception levels. However, NBC-TV has not come through the early parts of their coverage totally unscathed: its brand loyalty measurements have dipped since the Olympics began, possibly indicating that the Olympics may ...
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