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Latest Research Findings


Lincoln’s Quirky Ads Drive Awareness Not Consideration


Lincoln Motors’ quirky Matthew McConaughey ads have given the car manufacturer some of the best ad awareness and consumer perception numbers they’ve had in a ... read more

Ebola: Less worry, but public wants strict controls


Americans are less worried this week about contracting Ebola, but a large majority still support strict controls on potential Ebola victims Americans are a little ... read more

Americans favor cooperating with Iran in anti-ISIS campaign


Nearly half the public favors working with Iran to defeat ISIS and only a quarter oppose it Relations between the US and Iran have been ... read more

Poll Results: Fraternities


These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed October 16 - 20, 2014 on fraternities. The results show ... read more

Most Americans would pick common sense over knowledge


Americans choose common sense over knowledge and want the same from their politicians – but not their doctors The amount of attention paid to Ben ... read more