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Latest Research Findings


The Holiday Conundrum: Finding the Perfect Gift for Your Spouse


Every holiday season, in our respective households eventually comes the question, “What do you want for a holiday gift?” And the answer is always the ... read more

Colbert trails Letterman in popularity


Americans like Stephen Colbert as much as Jon Stewart, but less than the more well-known David Letterman After nine years on the screen, Stephen Colbert's ... read more

Family gossip is the most popular kind


Most Americans admit to gossiping but only one in five have been caught in the act The Sony Pictures e-mail leak revealed a range of ... read more

Victoria’s Secret Purchase Consideration Spikes In 2014


This Christmas may prove to be merrier (and more profitable) than usual for Victoria’s Secret: its purchase consideration scores for women, a key indicator of ... read more

Person of the Year 2014: Ebola fighters or Barack Obama?


Most Americans think that Ebola caregivers were a good choice for person of the year, but when given a free choice Barack Obama is the ... read more