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Latest Research Findings

 

Lincoln’s Quirky Ads Drive Awareness Not Consideration

10/23/2014

Lincoln Motors’ quirky Matthew McConaughey ads have given the car manufacturer some of the best ad awareness and consumer perception numbers they’ve had in a ... read more

Ebola: Less worry, but public wants strict controls

10/23/2014

Americans are less worried this week about contracting Ebola, but a large majority still support strict controls on potential Ebola victims Americans are a little ... read more

Americans favor cooperating with Iran in anti-ISIS campaign

10/22/2014

Nearly half the public favors working with Iran to defeat ISIS and only a quarter oppose it Relations between the US and Iran have been ... read more

Poll Results: Fraternities

10/22/2014

These are the topline results of a YouGov/Huffington Post survey of 1000 US adults interviewed October 16 - 20, 2014 on fraternities. The results show ... read more

Most Americans would pick common sense over knowledge

10/22/2014

Americans choose common sense over knowledge and want the same from their politicians – but not their doctors The amount of attention paid to Ben ... read more