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Latest Research Findings

 

Women and the Democrats

09/29/2014

Unmarried women lean heavily towards Democrats in the upcoming midterms, unlike men and married women The Democratic Party has put faith in victory in the ... read more

Full results: Eric Holder's departure

09/29/2014

Click here to go to YouGov's analysis of these findings.  read more

Olive Garden Unlimited Pasta Backfires With Casual Diners

09/29/2014

Although Olive Garden’s “$100 unlimited pasta for seven weeks” campaign did drive its ad awareness and word of mouth scores among casual diners, discontent over ... read more

Eric Holder slightly more popular than Sebelius and Shinseki

09/29/2014

Only 26% of Americans view the outgoing attorney general favorably, though that’s slightly better than the ratings received by two other prominent cabinet members who ... read more

Gone with the wind still a favorite 75 years later

09/28/2014

Americans like Gone With the Wind a lot, and seventy-five years only a fifth of people who've seen it still say it's one of the ... read more