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Latest Research Findings


Americans: gambling is morally acceptable and should be legalized


Only one in seven Americans think gambling is immoral, and most support legalizing most kinds of gambling Atlantic City, long the East Coast's answer to ... read more

The power of positive thinking


Americans overwhelmingly believe that positive thinking can change outcomes in life, but younger Americans are more pessimistic than their elders Contrary to popular wisdom, pessimism ... read more

Half oppose statehood for Washington, D.C.


Half of Americans, and most independents and Republicans, oppose D.C. statehood Last week a bill began working its way through the Senate that would make ... read more

How well do marketers understand Millennials?


How well do marketers and PR experts understand the two largest generational markets? Representing more than 158 million people combined (approximately half of the US ... read more

NFL Scandals: Most will still watch and Goodell should stay


Most people might disapprove of the NFL's handling of the scandals, but they'll still tune in to watch NFL games Over the past few months ... read more