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Latest Research Findings

 

The Holiday Conundrum: Finding the Perfect Gift for Your Spouse

12/17/2014

Every holiday season, in our respective households eventually comes the question, “What do you want for a holiday gift?” And the answer is always the ... read more

Colbert trails Letterman in popularity

12/17/2014

Americans like Stephen Colbert as much as Jon Stewart, but less than the more well-known David Letterman After nine years on the screen, Stephen Colbert's ... read more

Family gossip is the most popular kind

12/17/2014

Most Americans admit to gossiping but only one in five have been caught in the act The Sony Pictures e-mail leak revealed a range of ... read more

Victoria’s Secret Purchase Consideration Spikes In 2014

12/16/2014

This Christmas may prove to be merrier (and more profitable) than usual for Victoria’s Secret: its purchase consideration scores for women, a key indicator of ... read more

Person of the Year 2014: Ebola fighters or Barack Obama?

12/16/2014

Most Americans think that Ebola caregivers were a good choice for person of the year, but when given a free choice Barack Obama is the ... read more