Effective as of March 1, 2015.
The YouGov digital media platforms are operated by YouGov, a non-partisan polling firm headquartered in Palo Alto, California and one of the YouGov companies. YouGov is committed to answering important political and social questions and YouGov is designed to give people a chance to share their opinions about those important topics.
When a user registers for the panel, we ask a few basic questions to verify demographic information (e.g., age, gender, state). We may also collect personally identifiable information (defined below) where membership registration is required. We do not sell or disclose this personal information to unrelated third parties, except under certain conditions such as those specifically noted below.
Non-Personal Information We Collect
As is true of most digital services, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
- Usage and Referral Information
We also collect usage data about you whenever you interact with our services. This may include which webpages you visit, what you click on, when you performed those actions, and so on. Additionally, like most digital services today, we keep digital log files that record data each time a device accesses our servers. The log files contain data about the nature of each access. We collect data from the device and application you use to access our services, such as your IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data. We may also infer your geographic location based on your IP address. If you arrive at a YouGov services from an external source (such as a link on another website or in an email), we may use this information, which does not identify individual users, to analyze trends, administer the site, track users, and gather demographic information about our user base as a whole.
- Web Beacons
We also may use Web Beacons to collect non-personal information about the use of our services. The information collected by web beacons allows us to monitor how many people are using our services, how many people open our e-mails, and determine for what purposes these actions are being taken. Our web beacons are not used to track activity outside of our services. We do not link non-personal information from web beacons to personally identifiable information without permission and do not use web beacons to collect or store personally identifiable Information.
Personally Identifiable Information We Collect
- E-mails You Send to YouGov
We are committed to protecting the privacy of children. YouGov is a general audience service. YouGov does not direct its content toward children who are under 13 years old, and we do not knowingly collect personal information from children. If YouGov or its Internet Service Providers become aware that a child has provided us with personal information without parental consent, YouGov will endeavor to delete that information from our databases.
- Surveys – Personally Identifiable Information
When participating in a survey, we may ask panelists to submit personally identifiable information. This personally identifiable information is used for research purposes, and is not used for sales solicitations. When surveys are conducted on behalf of our clients, individual level responses are stripped of all personally identifying information before being provided to the client; however, we may provide such information to a third-party, such as a distributor, or validator, when it is necessary to redeem a prize or reward. When a survey is sponsored by a third party, aggregate information of the survey results is reported to the sponsor. Personally identifiable information collected through surveys will be used only by YouGov and its operations contractors, and will not be given or sold to a third party without the panelist’s consent. You will never receive email from any third party as a result of using the YouGov site, unless our services offerings require us or a third-party to send you information.
- Surveys – Responses
Aside from personally identifiable information, YouGov may, in the course of interacting with panel members, gather other types of information ("Operating Information"). YouGov panelists receive survey invitations periodically (weekly or monthly, for example) depending on their stated preferences. These surveys will ask questions about opinions and attitudes toward current affairs.
Disclosure of Information
- Aggregate Data
YouGov may provide aggregate information to third parties. For example, we might inform third parties regarding the number of users of our services and the activities they conduct while on our site. We might also inform an interested policy group that "30% of our users live east of the Mississippi" or that "25% of our users have registered to vote online." Depending on the circumstances, we may or may not charge third parties for this aggregate information. We require parties, with whom we share aggregate information to agree that they will not attempt to re-identify, re-associate, de-aggregate or make this information personally identifiable, for example, by combining it with other databases.
- Disclosure to YouGov Operations and Maintenance Contractors
Data Security and Responsibility
Despite our efforts to protect the personally identifiable information and personal information of our panelists, digital services are always subject to inherent risks that an unauthorized third party may find a way around our security controls or that transmissions of information over the Internet will be intercepted. YouGov cannot promise, and you should not expect, that your personal information, other information that you submit or upload to digital services, personal searches, and other communications will always be impenetrable from attacks by cyber criminals. You should take care with regard to how you handle and disclose your personal information or any username or password that you are required to use to access YouGov services.
We may offer services that include features that enable you to share certain types of personal information, for example, your user identification; with a third party. That information may be publicly posted on that third party's service or application. Using this type of functionality typically requires you to login to your account via our site or on the third-party service. YouGov does not control any of these third-party web services or any of their content. You expressly acknowledge and agree that YouGov is in no way responsible or liable for any such third-party services or features.
California Privacy Rights
YouGov will not share any personal information about you with outside third-parties for their direct marketing purposes to the extent prohibited by California law, unless you agree otherwise as authorized by your prior written consent.
California residents have the right to request information from YouGov regarding the manner that we may share personal information with affiliated companies and third parties for their direct marketing purposes. To find out what and how we share such information, you may send us an e-mail request at firstname.lastname@example.org or mail a request to: Director of Security and Infrastructure, 50 Featherstone Street, London EC1Y 8RT, United Kingdom, and receive the following information:
- The categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, if any;
- The names and addresses of the third parties who received information for their direct marketing purposes; and
- Examples of the products and services subject to the third-party’s direct marketing programs, if the nature of the third party’s business cannot be determined from their names.
General Information and Privacy Support Contact