Tracking the public perception of brands across the world every day. Want to find out what the world thinks about your brand? BrandIndex is the authoritative measure of brand perception. Unlike any other brand intelligence services, BrandIndex continuously measures public perception of thousands of brands across dozens of sectors. 

We interview thousands of consumers every day, yielding over 2.5 million interviews a year.  BrandIndex operates at the national and international levels, allowing you to track brand perception in just one country, compare across multiple countries or monitor a global picture.

Our data is updated daily and instantly available to you through the BrandIndex reporting tool. This makes it easy for you to keep an eye on your brand’s health and immediately act on any changes in perception. BrandIndex provides the critical insights that are necessary for fast and informed decision-making.


Recent BrandIndex Articles

  • iPad 2

    iPad 2 perceptions seems to depend on just how much money you make. Lighter, thinner, faster, the svelte new version includes front and back ... (Comments: 0)

  • Denny's Talks Hipster

    Boomers may soon find new eating company at Denny's - the hipsters. Denny's brand perception with the 50+ demo is still rock solid, but ... (Comments: 0)

  • March Top Buzz Improvers

    New ad campaigns and aggressive social media strategies have helped the latest BrandIndex Buzz Improvers win their rankings. Taco Bell has had a busy ... (Comments: 0)

  • Sounds like Dolphins

    Dairy Queen has been fast out of the blocks in 2011with campaigns for their mix of frozen treats and fast foods propelling their Buzz ... (Comments: 0)

  • AT&T to acquire T-Mobile

    AT&T announced their bid to acquire T-Mobile USA from Deutsche Telekom for $39 billion. Examining the past six months in consumer perception criteria such ... (Comments: 0)

  • Liquid Buzz

    St. Patrick's Day is celebrated by the Irish and Irish at heart with parades and music, the "wearin' of the green," and the sharing ... (Comments: 0)

  • BP Top Buzz Improver

    BrandIndex announces the biggest Buzz improvers for February 2011, and the winner didn't spend a dime during the recent Super Bowl ad extravaganza. Beleaguered ... (Comments: 0)


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