Disneyland and Disney World are the consistent front-runners in the Amusement Park sector. Ever the innovators, Disney Imagineers have filed for three drone-related patents for flying robots that can animate giant Disney puppets, carry mobile screens or participate as floating pixels (flixels) in virtual, drone-driven, firework displays.
Six Flags come in at number three and are top improvers for 2014.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.