Apparel and Footwear


Nike takes poll position for top Buzz ranking for the second year and scooped the prize for top Buzz improver. The sports brand’s standout year peaked during the Brazilian World Cup where Nike was the most-viewed brand of the World Cup in terms of online video. Although Nike was not an official tournament sponsor they invested heavily in country teams and high profile players.

Top Buzz Rankings

Top Buzz Improvers

Top Overall Rankings

YouGov BrandIndex BestBrand US Overall Winners

Top Rankings by Industry Category

Airlines Amusement Parks
Apparel & Footwear Manufacturers Automotive
Beverage & Snacks Cable & Satellite
Car Rental Hotel
Insurance Internet Search
Internet Social Media Mass Market Investment
Television Networks Oil & Gas
Restaurants: Casual Dining Restaurants: QSR
Retail: Clothing Retail: Discount
Retail: Specialty Technology & Telecommunications
Travel Agents  

Top Rankings by Segment

LGBT Millennials
Minorities Parents
Political Affiliations  


These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.


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