Google maintains top position in this category and came in at number 7 in the overall US Top Ten Buzz list.
Early in the year Google took a dive into home automation with the acquisition of Nest. They have continued to expand into myriad spaces investing in Healthcare with smart contacts for diabetics, anti-aging with the announcement of Calico, gaming, Robotics, self-drive cars and of course wearables - the list is long. Meanwhile Google still manages trillions of searches a year and continues to expand its ad business.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.