Lowe's has moved back into number one position after lowing out to Walgreen's during the mid-year rankings. In the overall rankings Lowe's is down from number five position in 2013 to number eight but still managed a strong year financially.
The home improvement store continues to educate homeowners with helpful hints on its quirky, award winning Vines.
CVS is the biggest gainer of the year. When CVS announced a ban on cigarette sales last February the pharmacy's consumer perception and word of mouth metrics jumped to their highest levels in over 13 months
|YouGov BrandIndex BestBrand US Overall Winners|
|Apparel & Footwear Manufacturers||Automotive|
|Beverage & Snacks||Cable & Satellite|
|Internet Social Media||Mass Market Investment|
|Television Networks||Oil & Gas|
|Restaurants: Casual Dining||Restaurants: QSR|
|Retail: Clothing||Retail: Discount|
|Retail: Specialty||Technology & Telecommunications|