Yet again Southwest is top of the Airline Buzz Rankings, although with a slightly reduced score. In 2015 Southwest earned awards for Logistics Management, and for their employment practices including Top Military Friendly Employer and a perfect 100 from the Human Rights Campaign Foundation on the Corporate Equality Index.
JetBlue knocked American Airlines out of number three position and by the tiniest margin topped the improver list for 2015.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.