After twenty years of never ending pasta this year's Olive Garden promotion was a record breaker. The deal sold out in a single second and the pasta restaurant topped the Casual Dining sector for yet another year.
Tony Roma's happy rib-faces have helped boost them right to the top of this sector's improver list. In 2105 the company announced Stephen Judge as new CEO and president of parent company Romacorp.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.
*Biggest improver charts show the top 5 brand movements. If the top 5 scores in the sector have negative scores, only the brands with positive movement are shown. Please contact us at firstname.lastname@example.org for more information