Royal Caribbean Cruises heads up the cruise sector after a strong year of improvement for both the brand and for the cruise sector overall.
Carnival Cruises yet again leads the improver list gaining another 3.5 points during 2015. New Orlean's largest cruise operator signed a multi-year agreement with the New Orleans Saints that will include onboard game day activities and in-stadium promotions.
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2015. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing years 2014 and 2015. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.