Southwest Airlines manages to top our airline list – a position it has never abandoned since we created this list. The low-cost airline showed its love for another state this year as it painted its latest state livery in the colors of the Missouri flag, as part of its long-running program to represent different states of the union.
Airlines: Top Buzz Ranking
Airlines: Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.