Apparel and Footwear
Nike tops our category this year thanks likely, to an overwhelming presence online. The sports company managed recently to get the lion share of the 2.87 million tweets related to the Women’s World Cup.
With people increasingly searching for novel ways of exercising, edgy brand Lululemon managed to overcome the backlash resulting from a batch of translucent pants and an unfiltered response from their founder, Chip Wilson.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.