Beverage


Despite a slight decline in score, V8 still manages to top the beverages sector ahead of Coca-Cola and Ocean Spray. In its efforts to make Americans drink more vegetable juice, the Campbell brand managed to position itself as a healthier alternative to well established soft drinks.

Top Buzz Rankings

Top Buzz Improvers


Top Overall Rankings


Top Rankings by Industry Category



 

Top Rankings by Segment



These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.


Contact

Want to get in touch?
Please complete the form below and a member of the BrandIndex team will contact you.