Big changes and a strong recovery by General Motors did not seem to diminish Ford’s determination to come out on top. The auto company managed to top our mid-year ranking for the fourth consecutive year, albeit with lower numbers than last year.
With changes in oil prices and the US car market being in the midst of a major boom, it seems safe to say this category will remain one of the most interesting to follow.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.