The overall perception of quick-service restaurants has trended downward as a category with Subway still managing to maintain its brand as the top achiever for the period. Subway decided to forgo the use of artificial ingredients in its menu and showed America how much it loved guacamole by making it a permanent addition to its list of add-ons.
Chipotle is the top improver this year. The chain announced that it would be cooking only with non-GMO ingredients.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.