Hair and Skin Care
Dove has long established itself as a brand that did things differently by presenting its soaps as being one-fourth moisturizing lotion.
The brand’s real beauty campaign that featured women of all ages and shapes in order to depict beauty turned ten last year and still continues to inspire women worldwide. Dove is the best perceived hair and skin care brand in America.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Scores are representative Scores are representative of this segment.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks