Focusing on a clear and simple message has helped Cancer Treatment Centers of America to top our list of best-perceived hospital brands. The commanding lead the brand has over the rest of the chart is a testament to the success the chain has had in positioning itself in a difficult market.

The strategy has been so successful that the brand even managed to acquire a top spot – the fifth – in our overall top 10, showcasing the efficacy of their branding.

Top Buzz Rankings

Top Buzz Rankings

Top Overall Rankings

Top Rankings by Industry Category


Top Rankings by Segment

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.


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