Resisting a trend that has nudged all hotel brands downwards, Hilton manages to kick out Best Western of the top 5 and to position itself ahead of Courtyard by Marriott. The Marriott brand however still manages to maintain its lead over everyone else, confirming the leading position the brand has held for several years.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.