People are still talking about Geico’s ads and for good reason. The latest ad from the company managed to nab the top prize at a creative film grand prix. No wonder then that the Insurance company tops this year again our insurance brands list.
Liberty Mutual is top improver of the season. The brand has recently expanded its sports partnership program and became an official sponsor of US soccer.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Scores are representative Scores are representative of this segment.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks