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Google manages to secure the top spot, despite the competitions’ efforts. Yahoo! Released the new season of community on its web based network while partnering with Firefox to become the default browser while Bing completely revamped its interface making it easier for user to find what they want.

Top Buzz Rankings


Top Overall Rankings


Top Rankings by Industry Category



 

Top Rankings by Segment



These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.


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