Lighter Fare and Beverages
Starbucks manages to hold on to an extremely good brand image but is completely dwarfed by the brand perception of its greatest rival, Dunkin’ Donuts. The donut and coffee shop manages to top our chart by slightly overpowering Dairy Queen, possibly a result of their quirky “Jurassic Park” advertising.
Top improvers include Culver’s who made the news recently for having organized an event to raise money for the Special Olympics.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Scores are representative Scores are representative of this segment.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks