History renewed its hit show Vikings for a fourth season, and Discovery re-vamped its highly popularShark Week to secure the top two spots once again.
PBS seems to confirm that its image is starting to be seen in a new light. The Public station responsible for introducing Downton Abbey to the American public gains enough recognition to place itself at the third place. Probably owing to its foray in streaming services, HBO jumps into a comfortable fourth position.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Scores are representative Scores are representative of this segment.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks