Streaming Music and Video
With reports claiming its services account for about 35% of Internet traffic during primetime, Netflix is unsurprisingly crowned king of streaming services. The company that changed the way we consume TV and movies seems to have created a rising tide that is also benefitting the competition, as the only improvers this year are Netflix, Amazon Instant Video and Hulu.
Top Buzz Rankings
Top Buzz Improvers
Top Overall Rankings
Top Rankings by Industry Category
Top Rankings by Segment
These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and December 2014. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing calendar years 2013 and 2014. Both scores are representative of the general population.
All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.