Southwest has topped the US Airline Buzz Rankings Since 2012. The Airline was recently awarded flights to Havana, Cuba, increasing their daily flight numbers and further enhancing plans for a new international terminal at their Fort Lauderdale airport.

Lufthansa saw the greatest improvement from 2015. The early 2016 merger of low-cost airlines, Germanwings and Eurowings- two Lufthansa subsidiaries, has influenced the positive scores for the Lufthansa brand as a whole.

Airlines: Top Buzz Rankings
Airlines: Top Buzz Rankings

Airlines: Top Buzz Improvers
Airlines: Top Buzz Improvers


These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing January through June scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on

Top Overall Rankings

Top Rankings by Industry Category


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