Dining: QSR

The top 5 quick-service restaurants have stayed consistent over the past year, with a slight reordering of #2-#5. Subway has sat in the top spot for QSR for years, and this year proved to be no different.

The growth of the restaurants within the category has been impressive, with McDonald’s managing to increase in score significantly after introducing new additions to its breakfast menu and a “cleaner” Chicken McNugget.

QSR: Top Buzz Ranking
QSR: Top Buzz Ranking

QSR: Top Buzz Improvers
QSR: Top Buzz Improvers


These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing January through June scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

A BestBrand Communications Pack is available for brands who have achieved Top Ten Status. Please contact us on bestbrand@yougov.com

Top Overall Rankings

Top Rankings by Industry Category


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