Retail: Discount

Though scores have changed, top buzz improvers in the Retail Discount category have not changed in ranking at all since this time last year. Amazon remains dominant in the category this year, doubling the score of the runner up- Costco. This success in 2016 was likely due to their newly launched Alexa and always improving video streaming options with Prime. The greatest growth of all Retail Discount brands was seen with Amazon as they jumped 5.9 points from this time last year.

Retail Discount: Top Buzz Rankings
Retail Discount: Top Buzz Rankings
Retail Discount: Top Buzz Improvers
Retail Discount: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing January through June scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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Top Overall Rankings

Top Rankings by Industry Category


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