Travel and Cruises

Royal Caribbean Cruises secured the top spot for Travel Cruises: Top Buzz Rankings as it leveled out to a score of 5.0 in 2016 after a marginal change in score from 2015. In March of 2016 Royal Caribbean launched the first trial runs of the world’s largest cruise ship, Harmony of the Seas.

Carnival Cruise Line saw the greatest improvement from 2015, likely influenced by the newly granted trips to Cuba which began in May.

 Travel Cruises: Top Buzz Rankings
Travel Cruises: Top Buzz Rankings
Travel Cruises: Top Buzz Improvers
Travel Cruises: Top Buzz Improvers

These brands were rated using YouGov BrandIndex’s Buzz score which asks respondents, “If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Buzz scores can range from 100 to -100 and are compiled by subtracting negative feedback from positive. A zero score means equal positive and negative feedback.

The Buzz Rankings chart shows the brands with the highest average Buzz scores between January and June 2016. The Buzz Improvers chart ranks the brands with the highest increase in Buzz comparing January through June scores in years 2015 and 2016. Both scores are representative of the general population.

All Buzz scores listed have been rounded to a single decimal place, however, we have used additional precision to assign ranks.

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Top Overall Rankings

Top Rankings by Industry Category


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