Profiles


Profiles is our segmentation and media planning product for agencies and brands. This product is powered by data collected in the YouGov Cube – our connected data vault which holds over 100,000 data points, collected from 150,000 YouGov members.

Get the profile of your target audience across multi-channel data sets with greater granularity and accuracy than ever before:

  • Profile advanced segments quickly: understand in more depth they key differences between satisfied and dissatisfied customer of a brand
  • Design tailored channel strategies: find the channels that are most likely to drive consumer interaction with brands, not simply the channels most used
  • Plan more effective advertising campaigns: analyze media consumption data that is collected daily, not monthly or quarterly
  • Formulate more relevant and targeted communications: develop propositions and messages that are unique to different segments to maximize cut-through

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