About Custom Research

YouGov offers a full range of research and consulting services to help you make smarter decisions about your markets, customers, and offerings. We can help you address business questions related to market structure/composition, innovation and product development, product/service optimization, customer experience, branding and market effectiveness.

YouGov Custom Research engagements leverage cutting-edge research and analytic techniques with an eye for assessing the economic impact of your actions. We deliver you the insights and tools that help you to plan and make strategic and tactical decisions while maintaining a focus on tangible outcomes.

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