You create exceptional customer experiences by understanding how your customers feel, why they feel that way, and how past experiences affect their future behavior.
Customer experience goals vary for every organization – transactional satisfaction, behavioral loyalty, attitudinal commitment to a brand, and financial metrics are only the beginning. YouGov Custom Research provides detailed diagnostic metrics of customer experience to help you monitor and stay on top of the trends that matter most to your customers and your company.
We then identify key customer touch-points and correlate those to the diagnostic metrics. By asking customers about specific activities and product features, you can clearly pinpoint any weaknesses in your offering and understand how to fix them.
By providing a predictive measure of future outcomes YouGov can help you anticipate the impact of customer experience on revenue, brand loyalty and customer advocacy.