The YouGov automotive insights team studies the new, used and certified pre-owned market for luxury, upscale and mass market automotive needs. The Survey of Affluence and Wealth, our flagship study, offers and in-depth look at consumers in the top 10% of the economy in North America, Europe, Asia-Pacific (including China) and the Middle East. An abridged survey is also sent to a general market sample of consumers to provide detail on the full scope of the American market.

Many automotive clients also engage us for custom qualitative and quantitative research projects including in-person interviews and focus groups, customer segmentation, brand strategy development, brand tracking, advertisement testing, and Human Resource development.


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