YouGov's team of Security specialists serve aggregators, hardware manufacturers, and applications developers in the security, loss prevention, and monitoring sectors. The broad goal of the group is provide insights that drive CRM, Marcomm, and product roadmap success.
Some of our specialties include:
- Determining triggers to installation, subscription renewal, and churn reduction
- Defining brand attributes that drive consideration among residential home owners and B2B security professionals
- Quantifying channel strategies for vertical market sizing, sell in, and new product prioritization to drive upsell of recurring revenue within an installed base
- Assessing risks and opportunities as new providers (Telco/Cable) and applications (e.g., Dropcam) enter the category
- Competitive Intelligence gathering, analysis, and risk assessment