Technology Products and Solutions

YouGov’s Technology team has built long standing relationships with the worlds’ leading technology companies, helping them learn more about their ever-changing markets and customers. 


Here is what we are good at doing:

  • Identifying and sizing new market opportunities.
  • Segmenting technology markets and understanding what customers need.
  • Prioritizing customer needs through sophisticated modeling.
  • Helping firms optimize their product lines, business models, and pricing with the ability to forecast the impact of alternative strategies.
  • Determine how to best communicate the value of their products and services.
  • Measuring performance of products and brands with different types of customers and relative to competitors


Product / Service Domains

We have deep experience across multiple domains spanning consumer and B2B-oriented categories.

  • Consumer:  devices, software, online services, social media.
  • B2B:  devices, hardware, line-of-business solutions, productivity software, infrastructure, development tools, as well infrastructure services.


Audiences and Approaches 

We use both quantitative and qualitative approaches to solving problems and work extensively with many technology audiences (Consumers (including Teens and Young Adults), IT, Developer, Business Decision-Makers/Technology Influencers).

Above all we understand the complexities facing technology businesses and the type of experience and collaborative effort to draw out true research insight. 


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