Wellness, Nutrition and Fitness

YouGov has a broad experience in research studies focusing on health and overall wellness.  Studies include experience on everything from exercise apparel, to health related topics, to studies on sleep.

Our Wellness, Nutrition and Fitness team will work closely with you to: 

- Track and benchmark brand health and imagery versus competition

- Understand white space opportunities which could be leveraged by new or existing product entries

- Determine the unmet needs and expectations of consumer segments

- Test concepts, positioning or advertising directions to optimize interest and eventual trial  

- Optimize product launches by identifying changes to the marketing mix in the critical few weeks after a launch


In all cases, we will work with you to determine the best approach based on information needs and budget and timing concerns – whether it be in-person interviews, focus groups, ‘shopalong’ insights or larger scale quantitative studies.


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