Dining Out: Who’s Serving Up Success


Dining brands have become more than just the food they serve as consumers associate them with certain values, lifestyles, and demographics. Maximizing profits by winning the attention of frequent diners requires understanding who this group is and what values most align with their retail attitudes. Getting in front of this crowd means delivering the right message on the appropriate media channels.

This whitepaper, using YouGov Plan & Track data, provides insights into:

  • Dining brands in the fast food and steakhouse categories
  • Three case studies of successful brands – Little Caesar’s, Chick-fil-a, and Texas Roadhouse
  • Americans who eat out at least once a week for breakfast, brunch, lunch, or dinner

Download the report to learn more about how brands are capturing attention and influencing their brand health metrics.