The social voice of brands: How British and American consumers feel about brands engaging with social issues

With many Americans polarized around social and political issues, it’s important for brands who choose to take a stand to understand the associated risks – and possible reward.


This whitepaper takes a look at US and UK consumers, using YouGov data to:

  • Explore consumer opinions around whether brands should comment on social issues
  • Compare consumer views on brands engaging socially across different industries
  • Weigh the risks versus rewards of brands expressing opinions on social and political matters
  • Compare US and British consumer sentiments on these issues

Download the full report by filling out the form below to learn more about consumer perception around brands presenting a social voice.