The Survey

The YouGov Affluent Perspective Global Study focuses on the world’s most elite consumers. In the United States, our respondents are demographically representative of the most affluent households – those with a minimum of $150,000 household income—which we benchmark against a 1,000 person study of America’s non-affluent wage earners.. What is distinctive is our ability to provide readable samples of four segments: the Base Affluent ($150,000-249,000 HHI), the Middle Affluent ($250,000-399,000 HHI), and the Upper Affluent ($400,000+ HHI) as well as the Wealthy ($1MM+ HHI), a subset of high-asset Upper Affluent consumers. Annually, we collect more than 2,500 online surveys among this affluent population and we re-contact these survey respondents throughout the year to add breadth and depth to our insights and to give our clients the ability to influence the course of the research. Finally, we survey 2,500 consumers at the upper end of the world's economy outside of the U.S. - including consumers from the United Kingdom, France, Germany, China, Japan, South Korea, Singapore, the United Arab Emirates, Mexico, Canada and Australia.

The following luxury lifestyle categories and experiences are included:

  • Automobiles
  • Digital Technology
  • Beauty & Skincare
  • Fashion and Retail
  • Fine Jewelry and Watches
  • Home Décor and Decorating
  • Insurance Services
  • Kitchen Appliances
  • Leisure Activities and Passions (including Golf)
  • Media and Advertising
  • Primary and Destination Real Estate
  • Private Aircraft
  • Travel, Hotels and Cruising

Consumers can be analyzed by income, assets, gender, generation/age, location, occupation and economic outlook, feelings about life and luxury, category purchasing, purchasing strategy segment, use of financial services, use of brands, engagement with your brand, travel and leisure behavior, ethnicity, family structure and many other demographic and psychographic inputs.

Reports and analyses are issued throughout the year. Sponsors enjoy access to data and analytic files (in Power Point and Word). Every client has an assigned analyst who answers questions as market issues occur. And nearly every client engages at a level that guarantees a customized presentation from team leaders each year (as specified below). It is no wonder that many of the world’s finest and most exclusive brands have worked with us over many years. Give us a call. We’d love to hear from you about your specific needs.  

The Survey

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