TV’s Everywhere Ecosystem: An analysis of US consumer perception towards the television networks sector
Despite changes in the structure of the television industry over recent years, consumers continue to engage with TV content through a variety of devices and channels.
This whitepaper, using YouGov Plan & Track data:
- Shares insights into the state of traditional TV networks and the relationship with streaming services
- Identifies current and emerging trends for TV consumers
- Examines today’s top networks through the eyes of different audiences, including self-proclaimed TV addicts and on-the-go streamers
- Showcases Netflix’s success, evaluating how it stacks up against traditional networks and other streaming services
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