LGB Omnibus


YouGov LGB Omnibus research provides a comparative snapshot of LGB and heterosexual views on political, social, and marketing issues. Using a valid LGB sample, which can be fully segmented by self-identified Gay, Lesbian and Bisexual responders, researchers now have a fast and cost effective way to test opinions and craft messaging suitable to this affluent and vocal audience.

All YouGov research is conducted online, with the benefits of responder anonymity and privacy, enabling responders to share their thoughts and experiences openly without needing to interact with a telephone researcher. YouGov’s US LGB panel is weighted to academic population estimates of comparative portions of lesbian, gay and bisexual men and women in the US. More details can be provided on request.

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