Online discount retailer, Amazon, is number one in both the overall multi-category rankings and in the discount retail sector.

Using YouGov Profiles we can see how Amazon's customer preferences compare to American adults in general.  Amazon customers are more likely to like Hugh Jackman and Tracy Morgan, and are more likely to watch Brooklyn Nine-Nine.  No surprise one of their favorite hobbies is browsing the Internet.

YouGov Profiles is the new segmentation and media planning tool powered by over 100,000 data points collected from over 150,000 YouGov panelists who share their thoughts and opinions about brands, on and offline media consumption, advertising preferences and daily activities.


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